Privacy Policy

Introduction

Wise Living Incorporation ("Company" or "We") values your privacy and is dedicated to safeguarding it in accordance with this privacy policy ("Policy"). This Policy delineates the types of information we may gather from you or that you may furnish when you visit the Company’s U.S. websites, including ProteinMagic.com, and any other website, application, or digital service linked to or referenced by this Policy (collectively, the "Services"). Additionally, it outlines our practices for collecting, using, maintaining, protecting, and disclosing that information. If you are a European resident, please refer to the sections below for information regarding how our entities in the European Economic Area ("EEA") process your personal data, as well as other relevant data protection provisions.

Scope of Application

This Policy applies to information collected:

On our Websites or through the use of our Services.

In email, text, and other electronic messages between you and this Website or in conjunction with using our Services.

This Policy does not apply to information collected by:

us offline (except as described below) or through any other means, including on any other website operated by any third party; or any third party, including through any application or content (including advertising) that may link to or be accessible from our Websites or provided to you through your use of the Services.

Please carefully review this Policy, including all the links provided below, to understand our policies and practices regarding your information and how we will treat it. It is essential to read this privacy notice alongside any other privacy or fair processing notice we may issue on specific occasions to fully comprehend how and why we are utilizing your data. This Policy supplements other notices and is not intended to override them. If you disagree with our policies and practices, kindly refrain from accessing our Websites or using our Services. By accessing or using our Websites or the Services, you agree to this Policy and consent to the collection, transfer, processing, storage, disclosure, and other uses of your Personal Information as described herein, unless further explicit consent is required by law.

Collection and Use of Personal Information

We collect various types of Personal Information as outlined in the section titled "Information We Collect About You And How We Collect It." We utilize this information to improve our Services, offer personalized experiences, and fulfill your requests efficiently.

Data Transfers and Security

Your data, including Personal Information, may be stored and processed in any country where we operate or engage service providers. We ensure that any transfers of your Personal Information comply with applicable data protection laws and maintain its security standards.

Policy Section Links

For detailed information regarding our privacy practices, please refer to the sections below:

- Information We Collect About You And How We Collect It

- Children Under the Age of 18

- Information You Provide to Us

- Information We Collect Through Automatic Data Collection Technologies

- Other Tracking Technologies

- How We Store Your Information

- How And Why We Use Your Information

- Disclosure and Sharing of Your Information

- Aggregated and Non-Personal Data

- Analytics

- Authentication

- Third Party Services and Contact Information

- Plug-Ins and Tools

- Third Party Services

- Third Party Contact Information

- Social Media

- Your Choices

- Choices You Have Over How We Use Your Personal Information

- Withdrawing Consent

- How the Wise Living Incorporation Companies Work Together

- Data Matters

- Data Retention

- Data Portability

- Data Security

- Data Breaches

- California Privacy Rights

- GDPR and International Matters

- Your Rights Under the GDPR

- Our Legal Basis for Processing Under the GDPR

- Exercising Your Rights under the GDPR and Otherwise

- International Data Transfers

- Changes to Our Privacy Policy

- Administrative Matters and Contact Information

- Data Controller Information

- Contact Information

- Wise Living Incorporation Contact Details

- Methods of Contact

 Children Under the Age of 18

Our Website and Services are not directed at individuals under the age of 18. No one under 18 years of age should provide any information to our Websites or Services. We do not knowingly collect Personal Information from individuals under 18 years of age. If you are under 18, please refrain from using our Websites or Services or providing any information through them. Minors under 18 years of age should not register on our Websites or Services, make purchases, use interactive features, or provide Personal Information to us. If we discover that we have collected Personal Information from a child under 18 without parental consent, we will promptly delete it. If you believe we may have information about a child under 18, please contact us at support@proteinmagic.com.

Data Controller Information

The Company determines how your information, including data from your interactions with our Websites and Services at ProteinMagic.com, ProlonPro.com, and ProlonFMD.com, will be utilized. Our data protection officer ("DPO") oversees inquiries about this Policy. For questions or requests regarding this Policy or your legal rights, please contact our DPO using the details provided below.

Contact Details

The company name is Wise Living Incorporation. Our mailing address is: Protein Magic, Attn: Privacy/Data Protection Officer, 312 W 2nd St, Unit # A356, Casper, Wyoming, 82601 USA. You can also reach our DPO via email at support@proteinmagic.com.

Information We Collect About You and How We Collect It

We gather various types of information from users of our Website and Services, including:

Personal Information that may identify you, such as name, address, email, phone number, Financial Information, gender, birthday, weight, height, medical conditions, purchased products, comments, or any data defined as personal or personally identifiable under applicable law.

Information necessary for registration and order processing, including name, email, Financial Information, and address.

Data needed for scheduling live trainings, processing affiliate requests, CRM, verifying resellers and healthcare providers, and tailoring products.

Voluntary information provided in surveys, demographic details, and usage patterns for improving our services.

Authentication data like usernames, email addresses, and passwords.

Non-personal data such as analytics from cookies, webpage visits, and device details.

Information about internet connections and equipment used to access our Websites and Services.

We gather this information through the following methods:

1. Directly from you when you furnish it to us.
2. Automatically as you navigate our Websites or utilize our Services. This may encompass usage details, IP addresses of your computer or digital device, and data acquired through cookies and web beacons. (Details regarding these technologies are explained in the section labeled "Information We Collect Through Automatic Data Collection Technologies.")
3. From third-party sources such as Facebook and Google.

 How And Why We Use Your Information

 We employ the information collected about you or provided by you, including Personal Information, for various purposes:

 - Presenting our Websites and their content to you.

- Providing the Services and their content.

- Offering a map of our location.

- Personalizing and enhancing your experience with our Websites and Services.

- Tailoring content in search results and delivering personalized advertising.

- Managing contacts and relationships with customers, affiliates, and resellers.

- Performing analytics.

- Furnishing information, products, or services requested by you or that we believe may interest you.

- Sending notices about your account and subscriptions, including expiration and renewal alerts.

- Informing you about changes to our Websites, Services, or offered products and services.

- Enabling participation in interactive features on our Websites and Services.

- Facilitating subscription purchases, product orders, and payment processing.

- Providing periodic product updates, newsletters, and offers.

- Addressing customer service issues and providing assistance.

- Notifying you of changes to our agreements and policies.

- Offering advisories about our products and services and ensuring your protection.

- Identifying and safeguarding you and other customers, as well as maintaining accounts.

- Developing new products and services.

- Enabling licensed healthcare providers (HCPs) to register for approval of patient purchases.

- Permitting resellers and affiliates to enroll in our programs.

- Enhancing our IT systems.

- Executing contracts, fulfilling legal obligations, and enforcing applicable agreements and laws.

- Safeguarding rights pertaining to property, security, and user safety.

- Fulfilling any other purpose you provide information for.

- Complying with legal requirements and obtaining consent.

 Previously, we utilized a health assessment survey hosted by Formsite, a third party, to assess eligibility for certain products. Information collected included age, unique health conditions, weight, contact details, and more. To comply with relevant laws, this information has been securely discarded. Formsite’s privacy policy is accessible at: https://www.formsite.com/privacy.html.

 Aggregated and Non-Personal Data

 We may share aggregated and non-Personal Information collected under the aforementioned circumstances. This data may also be shared with third parties for targeted advertising, business analysis, and general analytics. For instance, we might disclose visitor counts, download rates, and popular features to investors for business analysis purposes. Such information may aid in content improvement and advertising targeting. Additionally, information provided to us may be shared in a manner that does not individually identify you, such as showcasing customer first names and states of residence.

 Information You Provide to Us

 The information we collect through our Website or when you subscribe to Services includes:

- Data submitted via forms on our Websites or Services, including during purchases, downloads, or service subscriptions.

- Details provided by resellers and healthcare professionals, aiding wholesale pricing and discounts.

- Information submitted for newsletter subscriptions or report acquisition.

- Metadata from uploaded files.

- Purchase order processing information.

- Correspondence records and copies, including email addresses.

- Transaction specifics conducted through our Websites and Services, including order fulfillment.

- Financial Information necessary for transactions, received from third-party processors.

- Details conveyed through messaging features on our Websites and Services.

- Information provided during communication with our customer support team.

- User authentication credentials for access to our Websites and Services.

Here is a rephrased version of the text:

 Automatic Data Collection Technologies enable us to gather specific details about your device, browsing activities, and usage patterns as you engage with our Websites and Services. These technologies may include:

 - Records of your visits to our Websites and Services, encompassing traffic data, access times, viewed pages, location details, logs, communication data, and utilized resources.

- Information regarding your interaction with our emails, indicating whether they have been opened or not.

- Details about your device and internet connection, including your IP address, domain name, operating system, browser type and language, and other unique identifiers. This may also include data about machines with our software installed.

- Timing and size specifics of packets exchanged between you and our Websites and Services.

- Data about the pages that directed you to our Websites or Services.

- Information about your monitor screen resolution and color depth.

 When you access our Websites or Services, your browser or application sends data to our servers where it is stored in log files accessible to our IT providers and developers. This data typically includes the IP address of your device, access date and time, retrieved file name and URL, referring website, and browser type. Additional information like your operating system may also be included.

The automatically collected information may contain Personal Information, or it may be associated with Personal Information obtained through other means or from third parties. These data aid us in improving our Websites and Services and providing a more personalized experience, enabling us to:

- Estimate audience size and usage patterns.

- Store preferences to customize our Websites and Services accordingly.

- Enhance search optimization.

- Recognize returning users.

- Ensure security during data transmission and storage.

- Prevent unauthorized use or abuse of our Websites and Services.

 The technologies utilized for automatic data collection include:

 - Cookies: These are small files placed on your device's hard drive, offering various functionalities such as session management, personalization, security, and tracking. You can adjust your browser settings to manage cookie acceptance.

- Web Beacons: These are electronic files embedded in web pages or emails to track user interactions, such as page visits or email opens.

 Personal Information is not directly collected via cookies and tracking technologies, except as disclosed below. If you have previously provided Personal Information to us, cookies may be linked to such information.

 We also engage in advertising on platforms like Facebook, Google, Outbrain, Twitter, and Zemanta, where third-party tracking technologies may collect information when you interact with our ads. This data includes device IP addresses, access timestamps, cookie identifiers, device IDs, and technical details about browsers and operating systems.

Our websites and services utilize the Facebook pixel to create custom audiences, enhancing the effectiveness of targeted advertising on Facebook. Pixel tags, transparent images, or snippets of JavaScript, help us understand user interactions with our platforms, enabling the creation of custom audiences to inform users about our products and services in a more targeted manner. This pixel allows Facebook to collect identifiable information, such as Facebook user IDs, and track events like post-advertisement purchases.

Your usage data generates a non-personally identifiable checksum transmitted to Facebook for analysis and marketing purposes. Facebook's privacy policy governs data collection and handling. To learn more about Facebook Custom Audience pixels and revoke permissions, visit https://www.facebook.com/ads/website_custom_audiences/. You can also opt-out of targeted advertising through the Digital Advertising Alliance’s “Consumer Choice” Program: http://www.aboutads.info/choices.

Additionally, we provide Facebook with customer lists containing names, phone numbers, and email addresses of those who purchased specific products from us. This information helps Facebook present ads to potential customers who share similar characteristics with those on our lists. For more information on Facebook's privacy policy and opt-out options, please visit the provided links.

Our websites and services also utilize DoubleClick by Google, allowing Google and its partner sites to serve ads based on your previous interactions. To opt out of DoubleClick cookies, visit: https://adssettings.google.com/authenticated?hl=en. You can manage Google cookies through the provided links:

 - Managing Google cookies: http://www.google.com/policies/technologies/managing/

- Google's privacy policy: https://policies.google.com/privacy

We partner with Google AdWords for conversion tracking on our webpages. Google AdWords places cookies on your device to track ad clicks and referrals to our pages. You can prevent cookie placement and deactivate conversion tracking cookies through your browser settings.

Furthermore, our websites and services use Google remarketing to display ads based on past interactions. Google uses cookies to analyze website usage for interest-based ads. You can adjust ad targeting settings or permanently deactivate Google's cookie usage through the provided links.

For more information on managing Google cookies and Google's privacy policy, please visit the provided links.

Our websites and services incorporate various tracking and analytics tools from different providers to enhance user experience and deliver personalized content and advertisements. We would like to provide you with information regarding these tools and your privacy options:

**Outbrain Conversion Tracking:**

Outbrain's conversion tracking services are integrated into our websites and services. When you interact with Outbrain advertisements, conversion tracking pixels collect data about your browsing behavior, including visited pages, IP addresses, and device information. Outbrain utilizes this data to serve targeted advertisements and improve ad relevance. You can manage your preferences and opt-out of interest-based recommendations through the provided links. Our company does not control Outbrain's data handling practices; therefore, your information is subject to Outbrain's privacy policy, available at http://www.outbrain.com/de/legal/privacy.

**Twitter Conversion Tracking:**

We utilize Twitter's Conversion Tracking service to monitor user interactions with links posted on Twitter. This service helps us assess the effectiveness of our marketing campaigns and deliver targeted advertisements to users. Twitter may collect data about your browsing behavior and device information to personalize advertisements and improve ad targeting. You can adjust your privacy settings and opt-out of tailored ads through the provided links. Please note that our company does not control Twitter's data processing practices, and your information is subject to Twitter's privacy policy, available at https://twitter.com/privacy?lang=en.

**Zemanta Advertising:**

Zemanta is used to deliver targeted advertisements to our customers and potential customers. By collecting non-personally identifiable information about your browsing behavior and interests, Zemanta aims to optimize ad delivery and improve relevance. You can opt-out of targeted advertising and prevent further data collection through the provided links. Please be aware that our company does not control Zemanta's data handling practices, and your information is subject to Zemanta's privacy policy, available at http://www.zemanta.com/legal/privacy/.

**Google Analytics:**

Our websites and services utilize Google Analytics to analyze user interactions and improve website performance. Google Analytics may collect IP addresses and browsing data to generate reports on website activity. You can manage cookie settings and opt-out of Google Analytics tracking through your browser settings. It's important to note that our company does not control Google's data processing practices, and your information is subject to Google's privacy policy, available at http://www.google.com/privacy.html.

 **VWO (Visual Website Optimizer):**

Some of our websites and services utilize VWO for web analytics purposes. VWO collects user behavior metrics to assess page usability and performance. You can opt-out of participation in VWO tests through the provided link. Please be advised that our company does not control Wingify's data handling practices, and your information is subject to Wingify's privacy policy, available at https://vwo.com/privacy-policy/.

 **Plug-Ins and Tools:**

Our websites and services may incorporate various plug-ins and tools, including those from Vimeo and Google Maps. These tools may collect data such as IP addresses and browsing history to provide enhanced functionality. We do not control the data processing practices of these providers, and your information is subject to their respective privacy policies.

 **Social Media Integration:**

We integrate social media plug-ins from platforms like Facebook, LinkedIn, Pinterest, Twitter, Google Plus, and Instagram into our websites and services. These plug-ins facilitate interaction with social media platforms and may collect personal data. You can manage your privacy settings and preferences through the respective social media platforms. We do not control the data processing practices of these platforms, and your information is subject to their privacy policies.

 **Google reCAPTCHA:**

We use Google's reCAPTCHA service to prevent misuse of our websites and services by automated programs. reCAPTCHA may collect data about user behavior to distinguish between humans and bots. Your information is subject to Google's privacy policy, and we do not control Google's data processing practices.

Our Commitment to Privacy and Information Sharing

At our company, we prioritize the confidentiality of Personal Information and ensure that it remains private. We do not distribute, rent, share, or sell Personal Information to external organizations without your explicit consent, except as outlined in this Policy.

Disclosure Scenarios:

We may share aggregated information about our users that does not identify individuals without any restrictions. Additionally, we may disclose or share information, including Personal Information, under the following circumstances:

1. With contractors, service providers, and other third parties who support our business operations and are bound by confidentiality agreements.
2. In the event of a merger, divestiture, or sale of assets, where information, including Personal Information, may be transferred to the acquiring party.
3. To fulfill the purposes for which you provided the information.
4. With your explicit consent.
5. To comply with legal obligations or enforce our terms of use.
6. To protect the rights, property, or safety of our company, customers, or others.

 Third-Party Policies:

 Third parties with whom we share Personal Information may have their own privacy policies governing its use. We encourage you to review these policies, and we provide links to some third-party privacy policies for your reference.

Affiliate Collaboration:

We collaborate with affiliates to ensure a consistent user experience across our websites and services. Information about you may be shared across our affiliates as permitted by law and in accordance with their policies.

User Control and Choices:

We offer you various options to control your information, including updating, correcting, or deleting personal information, unsubscribing from marketing emails, and managing tracking technologies.

Data Access and Corrections:

You have the right to access and correct your personal information. Requests for data access, correction, deletion, or transfer can be made via email or postal mail to our designated contact.

Withdrawal of Consent:

You can withdraw consent for the use of your personal information by contacting us via email.

Data Retention:

We retain user information as long as necessary to provide services, resolve disputes, and comply with legal obligations.

Data Portability: 

You can request a copy of your personal data retained by us for portability purposes.

Third-Party Service Providers:

We may share information with third-party service providers who perform functions on our behalf, governed by their own privacy policies.

Shopify Privacy Policy:

Our website operates on Shopify, which collects various types of information, including Personal Information, and uses cookies for tracking cart data.

In essence, our policy underscores our commitment to privacy, transparency in data practices, and empowering users with control over their personal information.

Our Store Hosting and Payment Services

Our online store is hosted by Shopify LLC, providing the platform for selling our products and services. Shopify stores your data, including Personal Information, in its secure servers and databases protected by firewalls.

Payment Processing:

If you opt for a direct payment gateway, Shopify securely stores your credit card data, encrypting it according to the Payment Card Industry Data Security Standard (PCI-DSS). Your transaction data is retained only as long as necessary to complete the purchase, and then promptly deleted.

Shopify's Terms and Policies:

For more detailed information, you can review Shopify’s Terms of Service and Privacy Statement.

Other Service Providers:

Apart from Shopify, we engage various service providers to enhance our operations and services. Here is a brief overview of some key providers:

 - Authorize.Net: Provides payment management services, collecting necessary information to process orders.

- Facebook, Inc.: Utilized for advertising purposes, sharing certain information including cookie and usage data.

- Google, Inc.: Offers various services including analytics and advertising, processing cookie and usage data.

- H2 Wellness: Provides mobile application services, collecting personal information such as email, gender, height, and weight.

- Infusionsoft: Offers customer relationship management services, storing personal information such as names and email addresses.

- LinkedIn: Facilitates sharing of entries from our platforms, collecting data including page information and duration of visits.

- MedProWellness: Provides customized nutrition programs and health-management tools, sharing personal information for program customization.

- Outbrain: Utilized for targeted advertising, enhancing customer outreach.

- PayPal, Inc.: Used for order fulfillment, receiving customer information including credit card details.

- Pinterest: Allows users to post content about our products, receiving log data and cookie information.

- Quickbooks: Manages accounting operations, storing customer information including financial data.

- Salesforce.com: Offers customer relationship management services, storing customer information and purchase details.

- Twitter: Utilized for advertising and behavioral processing, sharing certain information for targeted campaigns.

- Vimeo: Displays product-related videos, processing information as described in our policies.

- Wingify, LLC: Provides site analytics services, enhancing our understanding of user interactions.

- Zemanta: Used for purchasing advertising across various platforms, enhancing brand visibility.

- Zendesk: Offers customer support services, storing information to improve service quality.

- Zoominfo: Used for live presentations and training, obtaining information to enhance user experience.

Please note that this is not an exhaustive list of our service providers, and we continually update our policies and practices to ensure compliance and transparency.

For more information about these services and providers, please refer to their respective privacy policies and terms of service.

If you have any questions or concerns regarding your data, please reach out to us at support@proteinmagic.com.

Your California Privacy Rights:

California Civil Code Section § 1798.83 permits users of our Websites and Services who are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please send an email to support@proteinmagic.com or write to us at:

Wise Living, Inc.

Attn: Privacy/Data Protection Officer

312 W 2nd St, Unit # A356

Casper, Wyoming, 82601 USA, United States of America.

California imposes certain legal requirements regarding “Do Not Track” disclosures. The internet browsers that you use to visit our Websites and Services may provide certain “Do Not Track” capabilities. Generally, browsers that have these features send a signal to websites that inform the site operator that you do not wish for the site to track you. We do not respond to these signals because there is not yet a common understanding of how to process these signals or a consensus on what “tracking” means.

Data Security:

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. We encrypt all information during transmission. All information you provide to us is stored on our secure servers behind firewalls, and we implement the services of a third-party hosting company to provide backup services. We do not store any credit card information that you may supply to us. The safety and security of your information also depends on you. Where we have given you the ability to choose a password for access to certain parts of our Websites or to obtain certain services available through the Websites or Services, you are responsible for keeping this password confidential. We ask that you not to share your password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Websites or in connection with our Services. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Websites or Services. For information about our third-party service providers’ policies regarding data security, please see the section captioned “Third Party Services” above.

Data Breaches:

In the event of a data breach, the Company’s immediate priority is to identify and isolate the breach by locking down all systems, reviewing audit logs, and resetting all system passwords. Unless prohibited by applicable law or unless we are asked by applicable law enforcement to delay notification, we will work with our attorneys and relevant government authorities and notify all affected clients of the breach, explaining what had happened and what steps we will take to prevent future breaches to the extent required by applicable law. We will share information, including Personal Information, with them in order to comply with applicable law.

Your Rights Under the GDPR:

If you live or reside in the European Union, you have the right under the GDPR to request from us access to and rectification or erasure of your personal data, the right to data portability, the right to restriction of processing of your personal data, the right to object to processing of your Personal Data, and the right to lodge a complaint with a supervisory authority. Under the GDPR, “Personal Data” means any information relating to an identified or identifiable natural person (‘data subject’). An “identifiable natural person” is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. (Article 4 GDPR.) If you live or reside outside of the European Union, you may have similar rights under your local laws. For purposes of the GDPR, the Company operates as a data controller. Under the GDPR, if you are a resident of the European Union, you have the right to obtain from the Company confirmation as to whether or not Personal Data concerning you are being processed, and, where that is the case, access to the Personal Data and the following information:

the purpose of the processing;

the categories of Personal Data concerned;

the recipients or categories of the recipients to whom the Personal Data have been or will be disclosed, in particular recipients in third countries or international organisations;

the Personal Data retention periods or criteria used to determine this period;

the right to lodge a complaint with a supervisory authority;

information about Personal Data if the Personal Data are not collected from you; and

the existence of automated decision-making, including profiling, including, in some cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for you.

If you reside in the European Union, you also have the right under the GDPR:

pursuant to Article 16, to obtain from the Company the correction of inaccurate Personal Data concerning you, without unjustified delay;

pursuant to Article 17, to obtain from the Company the erasure of Personal Data concerning you without unjustified delay;

pursuant to Article 18, to obtain from the Company restriction of processing where one of the following occurs:

you contest the accuracy of Personal Data, for a period necessary for the Company to verify the accuracy of such Personal Data;

the processing is illegal and you oppose the erasure of Personal Data and request the restriction of their use;

the Company no longer needs the Personal Data for processing, but the retention of Personal Data are necessary for you in order to ascertain, exercise or defend our legal claims;

you have objected to processing treatment pursuant to Article 21(1), pending the verification whether the legitimate grounds of the Company override those of you.

pursuant to Article 20, to receive Personal Data concerning you in a structured format, commonly used and readable by automatic device, and to have that data transferred to another data controller without hindrance by the Company if the basis of the Company’s processing of your Personal Data was consent or contract and the processing was carried out by electronic means; and

pursuant to Article 21, to oppose at any time the processing of Personal Data concerning you for certain reasons, including direct marketing purposes.

In order to exercise your rights, please send an email to support@proteinmagic.com or write us at: Wise Living, Inc., Attn: Privacy/Data Protection Officer, 312 W 2nd St, Unit # A356, Casper,Wyoming, 82601 USA, United States of America. We will inform you of the receipt and will process your request within five working days. In the most complex cases, we will undertake to provide you with an initial response no later than fifteen days.

Our Legal Basis for Processing Under the GDPR:

If you are a resident of the European Union, you have certain rights that may not apply to other users of our Websites and Services. When processing your Personal Data, we primarily process data as a controller, for the purposes explained above. These purposes represent our legitimate interests for the purposes of Article 6(1)(f) of the GDPR. At the same time, some of the Personal Information that we process which is Personal Data under the GDPR is necessary for us to perform a contract with you, such as to ship our products, or in order to take steps at your request before entering into a contract with you. For example, if you express your interest in purchasing one of our products, such as by filling out a web form, we will process the Personal Information that you submit to comply with your request. This may include sharing your Personal Information with one of our authorized resellers or credit card processors, who will then use your Personal Information to complete the purchase transaction. In addition, we are legally obliged to provide certain information to criminal prosecution or tax authorities in individual cases upon request. In these cases, the legal basis for the processing is either legal requirements (Article 6(1)(c) GDPR) or reasons of public interest (Article 6(1)(e) GDPR). In some cases, we request medical and other Personal Data from you to assess whether our products and services are suitable for you; this processing is necessary for reasons of public interest in the area of public health. In these cases, the legal basis for the processing is explicit consent (Article 6(1)(a) GDPR). Providing consent for these purposes is optional and, in the absence of such, the Company will only process the data for the purposes referred to in the other categories, without curtailing your use of the services. Even if consent to the processing for such purposes is given, it may be revoked at any time by making a request to DPO/ Data Protection Officer at Wise Living, Inc., Attn: Privacy/Data Protection Officer, 312 W 2nd St, Unit # A356, Casper,Wyoming, 82601 USA, United States of America or by email at support@proteinmagic.com.

The following table provides additional information about our use of Personal Data.

Use of Personal Information	Categories of Personal Information We Process	Source	Basis
To register you as a user to our Services.	Account information such as your name, email address, address, password, telephone number, and other information you provide, including health data (such as your height, weight, and health goals) and other data that you supply.	You	Legitimate Interest: To determine which products and services may be suitable for you and to provide you with information you need and other services you request and to efficiently communicate with you or a contact person for you (Article 6(1)(f) GDPR). Consent: We will request certain sensitive Personal Information and send you information about our products and services (and the products and services themselves, if you order them) pursuant to your explicit consent (Article 6(1)(a) GDPR). Contract: If you are our customer or prospective customer (Article 6(1)(b) GDPR).
To respond to inquiries that we receive from you and to fulfill requests	Contact information such as your name, email address, address, telephone number, and other information you provide, such as your requests. We may also use data that you provide about what type of user you are, e.g. a physician or a consumer.	You	Legitimate Interest: To provide you with information you need and other services you request and to efficiently communicate with you or a contact person for you (Article 6(1)(f) GDPR). Consent: We will send you marketing communications by email pursuant to your consent (Article 6(1)(a) GDPR). Contract: If you are our customer or prospective customer (Article 6(1)(b) GDPR).
To allow us to understand what types of materials you would like to receive and to send you or allow you download this material, such as white papers, scientific articles, and similar marketing communications.	Contact information and other information you provide, such as your preferences for the types of materials you would like to receive and your areas of interests.	You	Legitimate Interest: To provide you with information you need and other services you request and to efficiently communicate with our client where you are the client or contact person for our client (Article 6(1)(f) GDPR).
To assess your suitability to take our products and use our services.	Health data and other data that you supply.	You	Legitimate Interest: To determine which products and services may be suitable for you based on your physical and health characteristics and to provide you with information you need and other services you request and to efficiently communicate with you or a contact person for you (Article 6(1)(f) GDPR). Consent: We will request certain sensitive Personal Information and send you information about our products and services (and the products and services themselves, if you order them) pursuant to your explicit consent (Article 6(1)(a) GDPR). Contract: If you are our customer or prospective customer (Article 6(1)(b) GDPR).
To obtain analytic information to improve your experience with our Websites and Services and to understand more about our prospective customers and customers.	Details of your visits to our Websites and Services, including which geographic regions you come from, which pages you visit, and how often and for how long you visit particular pages on our Websites.	Your device	Legitimate Interest: To understand where our users come from, what our legal responsibilities are, and how to improve our Websites and Services (Article 6(1)(f) GDPR).
To optimize your experience on our Websites and with our Services and to provide us with information to improve them.	Details of your visits to our Websites and our Services, including traffic data, access times, accessed pages, location data, logs, and other communication data and the resources that you access and use on the Websites and Services.	Your device	Legitimate Interest: To ensure that we serve information from our Websites and Services that your device can interpret to provide us with information that allows us to improve our Websites and Services, to evaluate and audit our systems to ensure stability, performance, and security, and for other administrative purposes (Article 6(1)(f) GDPR).
To process cookies.	Session, personalization, security, and tracking information.	Your device	Legitimate Interest: The data processed in connection with cookies is necessary for the purposes mentioned, in order to safeguard our legitimate interests and those of third parties. (Article 6(1)(f) GDPR).
To send promotional and marketing communications, including the sending of newsletters and market research, through automated tools (text messages, e-mails, push notifications) and other means (e.g. by telephone), and by our third party partners.	Contact information and other information you provide, such as your preferences for the types of materials you would like to receive and your areas of interests.	You	Legitimate Interest: To provide you with information you need and other services you request and to efficiently communicate with our prospective customers and customers or contact persons for them (Article 6(1)(f) GDPR).
To help us let others know about our products and services and the science behind them by having you post about us and our products and services on social media sites and to allow us to perform diagnostic analytics to assess the number of visitors, posts, page views, reviews and followers in order to optimize future marketing campaigns.	Log data, including your IP address and web pages that you have visited on our Websites and other websites.	You/Your Device	Legitimate Interest: processing for marketing (Article 6(1)(f) GDPR).
To provide you with information or advertisements about products, services, and other items that may be relevant to your interests by evaluating certain personal aspects relating to you, in particular to analyze or predict certain aspects concerning preferences, interests, behavior, or location and to obtain information about the effectiveness of our advertisements.	Contact information and other information you provide, such as your preferences for the types of materials you would like to receive and your areas of interests. Information about your use of the Websites and Services and other websites, including your IP address, web pages visited, duration of visits, whether you click on specific advertisements, and whether your purchases can be associated with advertisements that we have run on other platforms or websites.	You/Third Parties	Legitimate Interest: To provide you with information about our products and services and to determine the effectiveness of our promotional campaigns and advertising as long as the targeting does not produce legal or similarly significant effects on you (Article 6(1)(f) GDPR).
To process your orders for our services and products.	Contact information, billing and credit card information, shipping addresses, and other information necessary to fulfill your requests.	You	Legitimate Interest: To ensure that you receive the products that you order and to efficiently communicate with you or a contact person for you (Article 6(1)(f) GDPR). Consent: We will request this information and process the orders you place, including by having our vendors process your credit card transactions, pursuant to your consent (Article 6(1)(a) GDPR). Contract: If you are our customer or prospective customer (Article 6(1)(b) GDPR).
To conduct surveys and questionnaires.	Contact information and other information you provide, such the answers to our surveys.	You	Legitimate interests: To evaluate and take action with regard to your feedback and comments about our products and services (Article 6(1)(f) GDPR). Contract: If you are our customer or prospective customer (Article 6(1)(b) GDPR).
To register you for online and in person events and deliver event-related materials.	Contact information other information you provide.	You	Legitimate interests: To enable your attendance at our events and to deliver you event materials (Article 6(1)(f) GDPR). Contract: As may be described on the registration page for the event (Article 6(1)(a) GDPR).
To obtain current contact information and update contract records in our CRM.	Contact information and other information you provide, such as the products you have purchased.	You, public sources, and third party vendors.	Legitimate interests: To ensure the accuracy of our customer and other contact data (Article 6(1)(f) GDPR).
To perform website analytics.	Technical information and other information we collect, including demographics, interests, behavior tracking, event tracking.	First and third party analytics cookies	Legitimate interests: To understand more about visitors to our Websites and users of our Services (what pages you view, how long you visit, your devices, etc.) in order to improve our Websites and Services (Article 6(1)(f) GDPR).
To perform authentication that your use of our Websites and Services is legitimate and is not being done by automated programs.	IP address, duration of the visit to our website, the date, the language that the browser is set to, browser plug-ins that have been installed, mouse movements of the user, and Javascript objects.	Third party cookies	Legitimate Interest: To ensure that our systems are not compromised by bots and to prevent fraud (Article 6(1)(f) GDPR). Consent: We will allow third party cookies to be set and stored, pursuant to your consent (Article 6(1)(a) GDPR).

 

We only process special categories of Personal Data, such as racial or ethnic origin, political opinion or affiliation, religious or philosophical belief, trade union membership, health, sex life or orientation, genetic data, or biometric data, if you give us your explicit consent, the processing is necessary to meet a legal or regulatory obligation, the processing is in connection with the establishment, exercise or defense of our or your legal claims, or is otherwise expressly permitted by the GDPR. We do not presently collect most kinds of this information, other than health and gender. We consider that for some categories of persons, it would be appropriate to request and retain this information for preventive nutritional or health and wellness support.

Exercising Your Rights under the GDPR and Otherwise:

To request access to or rectification, portability or erasure of your personal data, or to delete your account with us and you reside in a state that is a member of the European Union, please send an email to support@proteinmagic.com or write to us at:

Wise Living, Inc.

Attn: Privacy/Data Protection Officer

312 W 2nd St, Unit # A356

Casper, Wyoming, 82601 USA, United States of America.

Whether you live or reside in the European Union and you wish to exercise your right to restriction of processing or your right to object to processing, or you do not live in the European Union but you believe you have a right to restriction of processing or a right to object to processing under your local laws, please send an email to support@proteinmagic.com or write to us at:

Wise Living, Inc.

Attn: Privacy/Data Protection Officer

312 W 2nd St, Unit # A356

Casper, Wyoming, 82601 USA, United States of America.

For information about our third-party service providers’ policies regarding the GDPR, please see the section captioned “Third Party Services” above.

International Data Transfers:

Your files and information, including Personal Information, may be stored and processed in any country where we have operations or where we engage service providers. We and our service providers may transfer information, including Personal Information, that we retain about you to others (including service providers) located in countries other than the country in which we originally collected such information about you. Different countries have different data protection rules, and these rules may differ from those of the country where we collected your information, including Personal Information. We will, however, take measures to ensure that any such transfers comply with applicable data protection laws and that your Personal Information remains protected to the standards described in this Privacy Policy. Please be aware that in certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in other countries may be entitled to access your information, including your Personal Information.

If you reside in the European Union and are covered by the GDPR, we will only transfer your Personal Information that is protected under the GDPR to third parties if:

you have given your express consent pursuant to Article 6(1)(a) of the GDPR;

the disclosure pursuant to Article 6(1)(f) of the GDPR is necessary for the establishment, exercise or defense of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data;

a legal obligation exists for the disclosure pursuant to Article 6(1)(c) of the GDPR or

this is legally permissible and is required by Article 6(1)(b) of the GDPR for the processing of contractual relationships with you.

If you reside in the EU and have rights under the GDPR, please note that your personal data will be transmitted to:

third parties that typically act as processors pursuant to Article 28 of the GDPR, who could be:

persons, companies or professional firms that provide assistance and advice to the Company in accounting, administrative, legal, tax, financial and debt collection with respect to the provision of the services;

subjects with whom it is necessary to interact for the provision of the services (for example hosting providers);

subjects authorized by the Company in order to perform technical maintenance activities (including maintenance of network equipment and electronic communications networks).

subjects, institutions or authorities, independent data controllers, to whom it is mandatory to communicate your personal data in accordance with the provisions of law or orders of the authorities;

authorized persons pursuant to Article 29 of the GDPR from the Company necessary to carry out activities strictly related to the provision of the services, who are committed to confidentiality or have an appropriate legal obligation of confidentiality;

In the case of reorganization, merger, or quota sales, the Company may transfer to third parties affected by such operations all personal data collected and for the specific purposes for which you have given consent. In all these cases, your consent will not be necessary.

Changes to Our Privacy Policy:

It is our policy to post any changes we make to our Policy on this page with a notice that the Policy has been updated on the Websites’ home pages. If we make material changes to how we treat our users’ Personal Information, we will provide you with prior notice by positing a notice on our Websites’ home pages or through conspicuous notice through our Services. The date the Policy was last revised is identified at the top of the page. We may also notify you by email to the email address specified in your account. Any revised Policy will be effective as of the published effective date. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Websites and Services and this Policy to check for any changes.

Methods of Contact:

From time to time, we may e-mail or contact you regarding important Protein Magic updates or feature announcements, as well as news from our partners. You may opt out of receiving emails or contacts from us by e-mailing our support team at support@proteinmagic.com.

Contact Information:

To ask questions or comment about this Policy and our privacy practices, please contact us:

By Mail: Wise Living, Inc., Attn: Privacy/Data Protection Officer, 312 W 2nd St, Unit # A356, Casper, Wyoming, 82601 USA, United States of America.

By Electronic Mail: support@proteinmagic.com.

When you contact us, we collect information that helps us categorize your question, respond to it, and, if applicable, investigate any breach of our Terms of Service or this Policy. We also use this information to track potential problems and trends and customize our support responses to better serve you.